Relate • Create • Resonate!

A strong brand makes it easier to sell new accounts, sell more to existing accounts, and raise prices. Big business knows this, and spends heavily on branding. Do they get their money's worth? Consider this: Business Week values Coca-Cola's brand at $70 million.

Luis Maimoni, Creative Director of Fresh!, covered:

• How brands drive growth and profits, and help beat the competition

• Why "corporate style" branding doesn't work for smaller organizations

• His studio's process for building brands

• How you can use your brand to make sure your marketing and e-marketing are on target.

About Fresh!

Fresh! is an award-winning creative studio specializing in design, branding and communications. The firm helps organizations increase their revenues and improve their operations by defining, connecting with, and motivating their target audiences.

Fresh! clients are defined by passion, integrity, and a commitment to excellence. The focus of the studio's work is on campaigns that are measurably effective as well as creatively challenging and rewarding. The culturally rich, collaborative, and spirited work environment, coupled with the studio's strategic creative process, foster concepts and messaging that are both genuine and resonant.

The studio's ability to capitalize on the creative spirit of the entrepreneurial mind has delivered results for many small to medium sized businesses and not-for-profits since 1987.

The firm has assisted larger organizations such as Disney, Marriott, TRW, Universal Studios and the United Way reach audiences with messages that help grow profits and market share!